Customer: Aauw
Visual structure for research that needs to resonate
AAUW’s “Solving the Equation” report tackled a critical issue: why there are so few women in engineering and computing—and what we can do to change that. The research was deep, the findings urgent, and the scope broader than anything the organization had published to date.
With 141 pages and nearly 40 data visuals, the challenge was clear: create a report that could handle this scale without sacrificing clarity, consistency, or visual interest.
My approach
I led the visual direction, layout, and data design for the full report in close collaboration with AAUW’s communications team and research staff.
Here’s what I did:
- Created all custom infographics and data visualizations—39 in total—translating Excel files into clear, color-consistent, brand-aligned visuals
- Designed the report cover and internal system of visual elements, including chapter openers, iconography, and recurring graphic motifs
- Developed a signature pattern of icons representing relevant careers and a highlighted female figure—used throughout the report to reinforce its themes
- Built a flexible visual language to scale across 141 pages and multiple asset types
- Designed supplemental summary, fact sheet, and digital assets to distill key insights for broader audiences
The result? A research report that didn’t just inform—it resonated.
Project Scope
141-page printed report designed for clarity and scale
39 custom data visuals crafted for consistency and impact
Multiple assets included print, digital, & events, including a distilled summary package
Seamless production using InDesign, Illustrator, and InCopy
Why it matters
Research like this deserves to be seen and understood. I help teams move beyond stock visuals and static PDFs to create cohesive, compelling reports that support real advocacy.
Clarity, consistency, and visual impact—built for advocacy and built to last.
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